Timely articles, thought-provoking questions and authentic ideas that can improve all aspects of your annual giving program.

Increasing young alumni participation, broadening leadership giving, improving retention rates and engaging in meaningful stewardship are just a few of the challenges facing university annual funds across the country.  The successful programs employ integrated marketing and strategic segmentation, place an emphasis on communications and engagement, and include market research as a valuable asset.  Significant as well - a willingness to try some things that might not work.  Let's get started...  

 

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